Events/Awards About the young yet ambitious Middle East Social Media Festival & Award - An interview with Joe Ghantous Middle East Social Media Festival & Award need no presentation. It is among the most well-known social media conferences in...
Advertising Jon Hamm, on Creativity, Innovation and Technology Jon Hamm is passionate about ideas that sit at the intersection of brand, content, experience and technology. Today, the adman...
Branding Domaine Wardy turned 21 this year As Domaine Wardy turned 21, a new ownership and management felt that the brand's visual identity needed a total change...
Ads of the Week République Taps AI for #FutureReina, a Campaign for The Children’s Cancer Center of Lebanon Marked on February 4, World Cancer Day is the one singular initiative under which the entire world can unite together...
Art & Design Christian Ghammachi, on two wheels for an epic adventure shooting Lebanon and the world Christian Ghammachi's passion for photography spans over two decades and has led him in many different parts of the world...
Industry Talk A Race Where No One Wants to Come in Second Since the emergence of mass media, attempts to capture audience share have existed, pushed forward by both public and private...
Art & Design Light Pin: The World's First Solar Clothespin Designed to Save Lives Can designers solve major humanitarian problems such as the issue of refugees? No, but designers can surely play an immensely...
Events/Awards CEOs' Takeaways on Agency of the future from Ad Pulse Panel Talk Initiated by ArabAd and Arabnet, the Ad Pulse inaugural conference took place on 22 February, during ArabNet Forum in Beirut....
Ads of the Week Centrepoint attempts to gloss greed as anything other than a shameful motive in latest advertising campaign It's easy to become a bit greedy around this time of year with all the massive holiday sales flooding the...
Advertising Abaad's #Undress522, the campaign that won big on all fronts In Lebanon, a rapist can be exonerated if he marries his victim (article 522 of the penal Code). Yet only...
Advertising Zain’s Ramadan ad continues to stir controversy Has Zain’s message of love and understanding been undermined by controversy?
Advertising What's behind the Creative 9? Nabil Sargi, the former MD of Drive Dentsu Beirut, has joined The Creative 9 as partner and CEO. ArabAd sat...
Ads of the Week From a Cab In London to Dubai – “A World Away from the Everyday” From a London cab straight to Atlantis the Palm Dubai, an experiential stunt signed FP7/McCann Dubai.
Events/Awards Change, or Don’t Pay! International Launch of Done! Hospitality Training Solutions If you do what you always did, you get what you always got! Running your business from one day to...
